HOME PAGE REDESIGN CONCEPT (DESKTOP)
The Cars Direct home page is clunky, chaotic and confusing to users who aren’t familiar with the site. This is a rework of the home page, featuring a simplified menu, more concise content and clear calls to action to allow car buyers to feel they are using an easy, modern online car buying tool.
The top area features the main calls to action, new cars vs used cars, keeping inline with the current architecture of the site. Below that are additional avenues that a user can take to learn more, customize and finalize a car purchase, based on current search trends for car buyers.
Agency: Internet Brands